七月,正当夏时。少年人可得闲?七月闲茶是主打中国传统茶饮文化的新生品牌,此案为首家终端,設計团队将传统的东方古典茶文化与现代极简美學的标签提取拼贴,交融于空间内。
July is summer. Are young people free?QI YUE XIAN CHA is a new brand of traditional Chinese tea drinking culture. This case is the first terminal. The design team integrates traditional oriental classical tea culture with modern minimalist aesthetics in space.
门店外观,exterior view
“红色”是我们对于中国传统文化的共同记忆,可以是京城大院艳丽的宫墙,可以是尽情挥墨后盖上的朱砂印,它集合了每个朝代的起落,是中国特有的时代性标签。品味及颜色的处理使得本案从設計维度上鲜明了起来,传统颜色与现代材质的碰撞给予了空间内更多的新鲜体验。
“Red” is our common memory of Chinese traditional culture. It can be the gorgeous palace wall of the Beijing Grand Courtyard, or the cinnabar print on the back cover of the painting. It gathers the ups and downs of each dynasty and is a unique epochal label of China. The treatment of texture and color makes the case distinct from the design dimension. The collision between traditional color and modern material gives more fresh experience in space.
空间概览,Overview of Space
在传统的餐饮空间社交空间当中,分散式的座位为人们提供了私密的交流方式,本案颠覆常规,以茶山为灵感打造了一片全新的共同社交空间。土地是万物伊始,也是茶文化的源头,更是一种“群居”生活方式的表达。
In the traditional dining social space, decentralized seats provide people with a private way of communication, which is different from the case of tea mountain as inspiration to create a new common social space. Tu is the beginning of everything, the source of tea culture, and the expression of a “social” lifestyle.
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