当传统连锁零售品牌面临時尚升級，如何塑造一个高級趣味的陈列空间，找到与品牌相契合的气质是本案思考的核心。設計師不拘泥于为空间做减法，更希望呈现其独到想象力，通过注入時尚的元素、摩登的色彩以及解构重组带来空间的冲突创造，拉近时代变化的距离，从而打造当下沉浸式消费场景。
When the traditional chain retail brands are facing fashion upgrading， how to create a high-level interesting display space and find the temperament that matches the brand is the core of this case. The designers do not stick to subtraction for space， but rather want to present their unique imagination. With the help of fashion elements， modern colors and the conflict creation of space brought by deconstruction and reorganization， we can shorten the distance of changes of the times， so as to create a sinking consumption scene.
开敞的入口空间结合情景陈列装置，在线性灯条的结合下产生强烈的视觉撞击，形成空间张力，让人不禁想一探究竟。橱窗处用基本的几何图形表达碰撞，体块之间的叠加与组合营造出舞台效果，仿佛置身艺术馆。
The open entrance space combined with the scene display device generates a strong visual impact under the combination of linear lights， forming spatial tension， which makes people want to explore what is going on. The window uses basic geometric figures to express the collision， and the superposition and combination of body blocks create the stage effect， as if you are in an art gallery.
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发表于 2019-10-23 23:47:41
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