A master class in design history. A curator’s dream art collection. A play on balance, form, and function. This is a designer’s home.
Juan Moreno Lopéz-Calull is the founder and designer at John Brown Projects, a Barcelona-based interior design firm and art consultancy. As a 28-year-old city dweller, Juan had the luxury of creating a space catered exclusively to his own needs and vision. Upon securing the apartment, he excitedly imagined it as a canvas to showcase the artists he champions professionally, a platform to articulate his team’s mission and capabilities, and an opportunity to tell his story. The outcome is a home that exists as a living, breathing testament to Juan’s very personal aesthetic ideals, passions, and philosophies.
The kitchen’s clean lines and seamless design juxtapose against the furniture’s eclecticism to create a sophistication infused with personality. Juan’s oversized dining table serves as a meeting and presentation space for his John Brown team.
In order to achieve his goals for the space, Juan began by gutting the existing layout and starting from scratch. From the beginning, every decision was driven by the desire to create moments for his storied art collection to shine. “Most of my pieces have been purchased at different times, in different places, and don’t always follow a specific taste,” he says. “I think we all like to live with beautiful things. But for me, the beauty is in the concept and history.” Juan began his career in the New York art world at Christie’s. There, he became fascinated with emerging artists and made it part of his purpose to find and nurture undiscovered talent through his evolving design practice. Through this lens, he sees every surface as an occasion to express something new.
Artwork by Tom Polo hangs above an architectural light by Artemide.
Juan’s apartment is full of off angles and unexpected pairings. When viewed from this vantage point, paintings by Albert Riera Galceran (left) and Faye Wei Wei (right) have a coalescing effect.
Take the back of the front door: Typically a utilitarian and unnoticed spot, Juan commissioned Sandra Modrego to paint one of her signature figures in black and white. Instantly, her addition transformed the door into a statement moment. The crown molding in the sitting room, meanwhile, is painted in a vivid palette of burnt orange, olive, and magenta, bringing life to the white walls. Juan’s unexpected ideas prove that no area is too small to cover in artistry and create unexpected beauty.
A hallway corridor becomes a gallery walk. Josep Maynou’s “Truth” tapestry makes a bold statement.
The combined kitchen and dining areas were another domain for Juan’s unique personality to be asserted. A general distaste for appliances and an obsession with meticulous details led Juan to dream up a plan to completely hide his oven inside a leg of the dining table. And the chairs around that table? Yes, all 12 are different—odes to his favorite design movements and makers. A 1960s chair by Borge Mogensen for FDB Mobler is particularly close to his heart.
A piece by Reuben Beren James frames the modern kitchen cabinets and appliances.
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