本帖最后由 王凯利ARJ 于 2018-8-14 16:53 编辑
店主是一位97年的海归女潮人-小贝，常年在海外的她，非常热衷伦敦街头的一家包子店，在回国后，她决定把这款“刈包”美食，带给大北仑的吃货们。 当小贝最初找到我们工作室的时，我很惊讶，这是要在富邦开一家普通包子店？ 经过前期的几次沟通，我们很快就定义了这家店的设计方向与市场定位：嗯，这是一家 网红店，它不仅在产品上做出了前所未有的创新，并且在小贝的最初理念内，餐饮空间并非只是一个单纯的正餐就餐环境，我们可以经过规划设计，将空间进行梳理，成为全天都可营业的“社交场所”。
The owner of the shop is a 97-year-old female tide returnees - Beckham, perennial overseas, she is very enthusiastic about the streets of London, a steamed bun shop, after returning home, she decided to this "cut bag" delicacies, to bring the big North Lun food. When Beckham first found our studio, I was surprised that this was to open an ordinary steamed bun store in Fubon. After several previous communications, we quickly defined the store's design direction and market positioning: Well, this is an online red store, it not only made unprecedented innovations in products, and in Beckham's original concept, the dining space is not just a simple dining environment, we can go through the rules. Design and make space to become a "social place" that can be open all day. ▼ 门店外观，Tthe external view of the restaurant
在店铺的门面设计上，舍弃所有不必要有的造型，只使用白过包子皮的白色外墙涂料，配合黑色的字体几门框进行装饰。 并且有意将进门位置内移，设置了门厅区域，它可以是就餐等位区，另外也是 路人们的网红拍摄角。我们将这面墙进行了灰色制作，并安装了 白光霓虹灯，霓虹灯的灯光较柔和，在拍照时，不会出现因为背景光线较强而让人像变暗的现场。 另一面墙面呢，安装了 BAO 店的品牌形象。 这其实是一副1.8米*1.8米的户外挂画，本身并不需要发光。这里我们做了特意的设计，因规划整体空间可作为“社交场所”，我们考虑到了包场办派对的社交场景，那么在派对进行前，就可以将自己的派对主题进行广告布打印，包裹在这面1.8*1.8米的挂画上，在派对开始前或结束后，大家可以在门厅进行合影留念。避免了在外面放上大大小小易拉宝，看过去很临时、很杂乱的现象，更提升整体质感。
In the store's facade design, abandon all unnecessary modeling, only use white steamed bun skin white exterior wall paint, with black font several doorframes for decoration. And intentionally move the position of the door inside, set up the hall area, it can be dining alley, but also passers-by red shooting angle. We made this wall gray, and installed a white neon light, neon light softer, in the photography, will not appear because of the background light is strong and darkening the scene. The other side of the wall is equipped with BAO store brand image. This is actually a 1.8 meter *1.8 meter outdoor hanging painting, which does not need to shine in itself. Here we made a special design, because the overall space can be used as a "social place", we considered the social scene of the party, so before the party, you can print your party theme, wrapped in this 1.8 * 1.8 meters hanging picture, before or after the party, big. The family can take a group photo in the hall. Avoid putting the big and small E-Labao on the outside, look at the past very temporary, very messy phenomenon, but also enhance the overall texture.
▼ 门厅视角，The visual angle of the entrance hall
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发表于 2018-8-14 16:48:43
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